About Us


The Wild Violet label began in 2010, the brainchild of Perth designers Jennifer Shepherd and Nicola McLeish. Both ladies have spent their entire careers in the Perth fashion industry working in various roles behind the scenes. Their collective vision is to bring designer dresses to the modern women of Perth, gowns that can’t be found elsewhere, simple and well crafted gowns that make you look and feel amazing.

All Wild Violet gowns are designed in-house meaning they are exclusive to us. Each gown has a story, its creation informed by years of experience in the fashion industry.


Effortless and sophisticated, the Wild Violet woman is comfortable in her own skin. She’s smart, vivacious and loves to let her hair down!

At Wild Violet we believe in silhouette, not shapewear, and know from experience how to create gowns that fit and flatter in all the right places. We think that less is usually more, but rules are made to be broken!

A Wild Violet gown is characterized by lush, exclusive fabrics and a great cut, but more importantly by that magic feeling you get when you wear it!


Wild Violet’s range of expertly crafted gowns means there is sure to be something for everyone. We love to make it as easy as possible to achieve your perfect look. The whole team pride themselves on their genuine care for each client, and love nothing more than helping women find THE dress.

We moved exclusively online in September ’18. We understand some nerviousness with purchasing a gown online. But rest assured we are here to help. Our gowns are made of high quality fabrics and expertly stitched, each piece being the highest of quality. Help is just a phone call or message away.

We are happy to offer  returns and refund if you don’t love your dress.


Your wedding is unique and yours alone. At Wild Violet we strive to create bridal gowns that will become part of your love story, not just for a day, but for a lifetime! Such a special day deserves a wedding dress that will not only look great, but one that is in harmony with your personality and makes you radiate with joy.

Ideal for the laid-back bride or perhaps a second wedding, our modern bridal collection features a range of alternative wedding dress styles, perfect for beach, garden or destination weddings.

Planning a short engagement? Our bridal gowns have a much shorter ordering time than many larger Perth bridal stores, meaning we can easily accommodate your dates.

If you have something particular in mind or would like to discuss your gown further, our designers would love to hear from you! You can choose from our extensive range of laces, fabrics and finishing options to customise any of our styles. We are available to chat via email, or contact us to arrange a skype or face-to-face meeting. Being exclusively online means we are available for our brides 24/7 What are you waiting for?


We love making your wedding day vision complete! Our well-crafted range of bridesmaid dress styles will help ensure that every member of your bridal party loves their bridesmaid dress and stays comfortable throughout the day. All our gowns can be customised, mixed and matched, so no matter the theme or style of your wedding, we can help bring your ideal look to life.

In addition, we offer Wild Violet bridesmaids a complimentary colour change on orders with 2 or more bridesmaids. This service will allow you to select the perfect colour from literally thousands of options at no extra cost! If you’ve chosen your bridesmaid gown, simply contact us and arrange to send us a swatch of your ideal colour. From there we will select the closest match from our hundreds of colour swatches.

All Wild Violet bridesmaids dresses and ball gowns come with our gift of a matching men’s tie, we are happy to arrange bow ties and pocket squares. We are honored to help you create an effortlessly coordinated bridal party.


Are you searching for the perfect evening gown for your school ball or formal event? Then look no further! Every year Wild Violet gowns are worn at balls from Albany to Broome, and our wide variety means there is something to suit every personality.

We have years of experience creating elegant formal gowns, ball gowns and evening wear. We are passionate about dressing real bodies and making women from all walks of life feel amazing. Whatever the occasion, we have your dress!



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