About Us

OUR STORY | Wild Violet ball gowns designed in-house


The Wild Violet label began in 2010, the brainchild of Perth designers Jennifer Shepherd and Nicola McLeish. Both ladies have spent their entire careers in the Perth fashion industry working in various roles behind the scenes. Their collective vision is to bring designer dresses to the modern women of Perth, gowns that can’t be found elsewhere, simple and well crafted gowns that make you look and feel amazing.

What began as an online business run from their lounge rooms quickly demanded a retail space. Within a few years this space was outgrown, and in 2016 Wild Violet’s flagship studio boutique opened its doors.

All Wild Violet gowns are designed in-house meaning they are exclusive to our store. Each gown has a story, its creation informed by years of experience in the fashion industry.


Effortless and sophisticated, the Wild Violet woman is comfortable in her own skin. She’s smart, vivacious and loves to let her hair down!

At Wild Violet we believe in silhouette, not shapewear, and know from experience how to create gowns that fit and flatter in all the right places. We think that less is usually more, but rules are made to be broken!

A Wild Violet gown is characterized by lush, exclusive fabrics and a great cut, but more importantly by that magic feeling you get when you wear it!


Stepping into our studio is like a breath of fresh air. We have created a gorgeous space that showcases Wild Violet’s signature aesthetic. Relaxed, sophisticated and light-filled, the space is a hub of creativity, housing both our boutique space and design studio. Wild Violet Evening Wear in Applecross design in-house and create elegant dresses perfect for a weddings, bridesmaids, school ball or a formal event.

Wild Violet’s extensive range of expertly crafted gowns means there is sure to be something for everyone. Our gowns are designed in-house, so if a style needs a little tweaking to suit your personality- no problem! We love to make it as easy as possible to achieve your perfect look. The whole team pride themselves on their genuine care for each client, and love nothing more than helping women find THE dress.

In addition, we offer an in-house alteration service for our ball gowns, bridesmaids and bridal collections. This means we can personally oversee every step of your gowns journey, from first visit to final fitting.


Your wedding is unique and yours alone. At Wild Violet we strive to create bridal gowns that will become part of your love story, not just for a day, but for a lifetime! Such a special day deserves a wedding dress that will not only look great, but one that is in harmony with your personality and makes you radiate with joy.

To help fulfil your unique bridal dream, we offer two main bridal collections, as well as a bespoke design service. You can choose from our extensive range of laces, fabrics and finishing options to customise any of our styles.


We love making your wedding day vision complete! Our well-crafted range of bridesmaid dress styles will help ensure that every member of your bridal party loves their bridesmaid dress and stays comfortable throughout the day. All our gowns can be customised, mixed and matched, so no matter the theme or style of your wedding, we can help bring your ideal look to life.

In addition, we offer Wild Violet bridesmaids a complimentary colour change on all our styles. This service will allow you to select your perfect colour from literally thousands of options at no extra cost!

All Wild Violet bridesmaids dresses and ball gowns come with our gift of a matching men’s tie, to help you create an effortlessly coordinated bridal party.


Are you searching for the perfect evening gown for your school ball or formal event? Then look no further! Every year Wild Violet gowns are worn at balls from Albany to Broome, and our wide variety means there is something to suit every personality. Each year we keep a strict ball registry and will never sell two gowns of the same style to any school, so it’s worth getting in early to avoid missing out on your dream dress!

We have years of experience creating elegant formal gowns, ball gowns and evening wear. We are passionate about dressing real bodies and making women from all walks of life feel amazing. Whatever the occasion, we have your dress!



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