We’re so excited to share a little insight into how our gowns are created here at WV HQ. All Wild Violet styles are designed in-house, and each gown has its own story. This is the first in what will be an ongoing series sharing the stories behind some of our favourite gowns. We can’t wait to share them with you! WV xx
Bringing an idea to life… Bronte
Our ‘Bronte’ gown is beautiful and classic with a modern edge- the perfect choice for a ball gown or designer bridesmaid dress
For our designers, the process of creating a gown starts with a single idea and must for fill a need. Asking a few questions like: What are we missing in the shop? What do women want that we don’t have? How do they want to feel? What parts of our bodies do we want to hide and what do we want to flaunt?
Then design process can really begin. Bronte’s shape was inspired by Wild Violet’s signature silhouette- a well-fitted bodice and full circle skirt. This shape suits just about every body shape and height, and is the basis for many of our favourite bridesmaid dress and ball dress styles.
Bronte was inspired by a previous best seller, Ruby, which sold for five seasons and looked amazing on every body. We wanted to add a modern edge and some extra personality. This started with incorporating the points in the bodice, which had two advantages- firstly it was a more modern take on the traditional sweetheart neckline, and it also gives height for those with a larger bust. Her supportive structure and universally flattering shape makes her an ideal choice for bridesmaid dresses.
So we knew the shape we wanted to create, now for the fabrics! Both Jenni and Nicola were instantly drawn to the unique fabric they chose for Bronte’s bodice. Its texture is wonderfully tactile, and the fabric is detailed enough to add interest to the design without being over the top. It’s neither floral nor metallic or sequined, adding something very individual to Bronte’s overall look.
We wanted a little extra sparkle and that came in the form of a diamante belt. The particular trim for Bronte’s waistband was chosen from a large selection of hand sourced trims, ultimately it came to technical reasons. It’s just the right width to highlight the waist without adding bulk, and the pattern is a regular repeat, which means it can be cut easily with little to no wastage.
Bronte now has three standard colours- the original blush and charcoal, plus the more recent addition of a bright silver shade.
The Bronte has proven to be a much-loved style and her popularity shows no sign of slowing down! Having been worn beautifully from size 4 to 20 by bridesmaids and to balls. Recently she has been worn as a beautiful modern wedding dress for a second wedding in Las Vegas! And is currently being customized into an amazing ivory wedding gown. She really is the perfect choice for any occasion and any body shape.
Show us your Bronte!
Join the conversation and tell us the story of your Wild Violet gown! #wvbronte #mywildviolet #wildvioletperth